If you want to drive in highly targeted traffic to your site, there isn’t anything better than PPC marketing. White label PPC management companies around the world rely on this marking technique to increase the conversion rates of product and service based businesses. Among all the PPC networks, Google Ad Words ranks right at the top. Let us now share with you some of the benefits of search advertising using Google Ad Words.
Fair Pricing Policy – In the early days of the Internet, businesses spent huge sums of money on advertising, on many occasions without any fruitful results. The problem with the model was that they paid for the space and not actually for the eyeballs. Ad Words changed it all and businesses now pay on the number of clicks on their ads. This makes it the fairest model of advertising guaranteeing complete value for money.
No Financial Barriers – Google doesn’t distinguish between advertisers on the basis of the amount they spend on the network. It all rests down to the skills and expertise of the white label PPC Management Company that you engage for the job. The placements, rankings are decided by the relevance of the ads alone and not on the budget allocated on individual ads. This allows small businesses to lock horn with their giant competitors on a level playing field.
Targeting – As stated at the start of this piece, Ad Words campaigns are highly targeted and allow you to reach out to nice group of audience. This allows you to increase the conversion rate and also bring down the cost per acquisition by a huge margin. A white label PPC Management Company can fine tune your ad campaign in many ways and these include –
Location Targeting
Time Based Targeting
Mobile Users Targeting
Language Based Targeting
Measurable – Like all other networks, not every cent of your ad spend would translate into sales. What makes Google Ad Words special is the fact that it allows you to pinpoint the reasons behind this waste of money. It makes every aspect of your campaign measurable right to the lowest denominator – the number of clicks. You will also be able to measure other aspects of the campaign including click through rate (CTR), conversion rate, cost per click (CPC) and the number of conversions.
Retargeting – This is one of the recent phenomenon on Google Ad Words which is paying rich dividends to the advertisers. Once a user has been cultivated and you enjoy a good rapport with him/her, you can make use of the past experience to sell products and services on a different platform. Ad Words with a wide range of tools and features eases the process of retargeting.
Fast Results – While a typical SE campaign takes time to mature and offer you the benefits Google Ad Words campaign can work in a few hours. For example an online store can witness the sale of product within a few hours of running the campaign.
Thousands of businesses around the world are taking advantage of this advertisement technique and the key to success is to plan and execute a campaign flawlessly. You would the need the services of experience PPC managers who study different aspects of the campaign in detail before executing them.
Summary
Google Adwords is the most popular PPC platform in the world and has brought in many advantages to the users. It makes campaigns more measurable and allows businesses to derive maximum mileage out of their campaign.
Related Video:
Fair Pricing Policy – In the early days of the Internet, businesses spent huge sums of money on advertising, on many occasions without any fruitful results. The problem with the model was that they paid for the space and not actually for the eyeballs. Ad Words changed it all and businesses now pay on the number of clicks on their ads. This makes it the fairest model of advertising guaranteeing complete value for money.
No Financial Barriers – Google doesn’t distinguish between advertisers on the basis of the amount they spend on the network. It all rests down to the skills and expertise of the white label PPC Management Company that you engage for the job. The placements, rankings are decided by the relevance of the ads alone and not on the budget allocated on individual ads. This allows small businesses to lock horn with their giant competitors on a level playing field.
Targeting – As stated at the start of this piece, Ad Words campaigns are highly targeted and allow you to reach out to nice group of audience. This allows you to increase the conversion rate and also bring down the cost per acquisition by a huge margin. A white label PPC Management Company can fine tune your ad campaign in many ways and these include –
Location Targeting
Time Based Targeting
Mobile Users Targeting
Language Based Targeting
Measurable – Like all other networks, not every cent of your ad spend would translate into sales. What makes Google Ad Words special is the fact that it allows you to pinpoint the reasons behind this waste of money. It makes every aspect of your campaign measurable right to the lowest denominator – the number of clicks. You will also be able to measure other aspects of the campaign including click through rate (CTR), conversion rate, cost per click (CPC) and the number of conversions.
Retargeting – This is one of the recent phenomenon on Google Ad Words which is paying rich dividends to the advertisers. Once a user has been cultivated and you enjoy a good rapport with him/her, you can make use of the past experience to sell products and services on a different platform. Ad Words with a wide range of tools and features eases the process of retargeting.
Fast Results – While a typical SE campaign takes time to mature and offer you the benefits Google Ad Words campaign can work in a few hours. For example an online store can witness the sale of product within a few hours of running the campaign.
Thousands of businesses around the world are taking advantage of this advertisement technique and the key to success is to plan and execute a campaign flawlessly. You would the need the services of experience PPC managers who study different aspects of the campaign in detail before executing them.
Summary
Google Adwords is the most popular PPC platform in the world and has brought in many advantages to the users. It makes campaigns more measurable and allows businesses to derive maximum mileage out of their campaign.
Related Video: