On Page SEO Checklist
1. Install the Main Tools
This is the main step of the Shopify SEO. To track the traffic and conversions, install Google Analytics tool. For fixing errors and duplication issues, install Google Search Console and Bing Webmaster tool. The sitemap is automatically generated by Shopify for your online store.
2. Keyword Research
Do a thorough research of the keywords related to your products using tools such as a Google keyword planner, SEMrush, keyword.io. Use the keywords that are less competitive or have low keyword difficulty scores and high search volumes. Make the list of these keywords and use them for optimization
3. Basic Shopify SEO for Pages
Before launching your Shopify store, optimize the page title and description using the list created in the above step. So that when people search for the terms related to your products, your page appears on the top ahead of your competitors. Keep your title under 70 characters and description under 150 characters. Use the proper H1 tag for the main heading and H2- H6 tag for sub-headings. Include the keyword in the URL and ALT tags and file name of the images.
4. Content Optimization
Create a right content strategy by knowing the customer’s buying intent when they perform the search queries and target that keywords. Ensure that every product page at least has the content of around 300 words, whereas informational or blog posts should have more than 500 words content. Avoid duplicate content and you can check that by using tools such as Copyscape and Siteliner.
Write unique product description and add product reviews if you can as this will add more value to your content. Also, try to write content for the search engines as well as users. Keyword density means that if your keyword appears 1 time in the content of 100 words, then keyword density is 1%. So maintain the keyword density of about 1-2 %. Avoid using the keywords more than this percentage as it will consider as the penalty by search engines in the form of keyword stuffing.
Don’t delete the pages without first setting up a redirection. If you don’t know particular page redirection then simply redirect it to your homepage.
Off page SEO Checklist
A Backlink is the incoming or inbound link from other website pointing towards your website. Earning backlinks or Link building and its analysis are an important part of doing Shopify SEO. So it is important to follow link building strategies as this is one of the factors considered by Google to rank higher. Use tools such as Ahrefs, open site explorer and majestic to do the backlink analysis of your competitors. This will also help you to build authority by analyzing the websites where they are linking their content and areas they are doing right to rank higher in SERPs.
6. Reputation Building
Set up your social profiles on Facebook, Google +, Twitter and LinkedIn to build the credibility. Also, list on the sites such as Yelp, Foursquare, CustomerSearch and try to get reviews on these sites. This will help you to develop the trust among the people when they purchase the products.
All these steps will help in doing right Shopify SEO and increase the sales of your products.
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