Teaming with an advertiser brings in several perks. Occasionally everything is working fine since the complete business in your country is under your control and you are watching over every single thing connected with Paid Search. Most of the time to be frank, you control very little and even worse, there's no clarity what's happening outside of your scope. In the worst case scenario, you are being blocked by other partners. You look for solutions in order to still provide your client an exceptionally good performance. Simply put, that solution is Dynamic Search Ads.
More Context
Just recently we partnered with a client working in a very specialized niche market. We were told to look after a part of their business in Canada. The rest of the business would still be managed in the U.S. Because it was a specialized product and the number of people searching through exact research were few, we had no option but to widen our keywords list in order to drive continuous traffic.
We developed an exhaustive list of negative keywords to keep efficiency high and not hurt the rest of the products of our client. After a dream launch, traffic began to dwindle. We checked our settings and setup again and again, and finally found that traffic was coming from an unexpected source. After lot of running around we grasped that the use of precise keywords by other agencies was abysmally low than us. Their list of negative keywords wasn't full-scale. Since their bid price was higher and the historical data too was in their favor, they were showing more often.
We had no intention to kick off an auction war since our priority was to not let the performance of our client to drop. So we were looking for some other solution.
Dynamic Search Ads Saved UsDynamic Search Ads is basically a kind of AdWords campaign which will flick through precise section of a website and create a catalog of keywords. Plus, generate a URL, and a headline for the ad. We have often noticed that in an internal auction the upper hand is of an ad triggered by a keyword. Dynamic Search Ads is given less priority. So we chose to carry on with Branded campaigns, and hold back the Generic ones. Our plan was to show for keywords that both us and the other PPC agencies wouldn't have thought of.
Shortly the results began to come in and we registered an outstanding performance:
There was a boost of 70% in clicks
There was a 150% increase in CTR
Average CPC dropped by around 50%
There was 113% jump in conversions
Cost per conversion dropped by around 60
Conclusion
Armed with this feature of AdWords we managed to navigate around the most worst issue: competition. Even if you face problems while carrying out this kind of campaign you should meditate over testing DSAs. In order to solve a tricky situation you need to constantly test new features and keep updating clients about all the new developments.
More Context
Just recently we partnered with a client working in a very specialized niche market. We were told to look after a part of their business in Canada. The rest of the business would still be managed in the U.S. Because it was a specialized product and the number of people searching through exact research were few, we had no option but to widen our keywords list in order to drive continuous traffic.
We developed an exhaustive list of negative keywords to keep efficiency high and not hurt the rest of the products of our client. After a dream launch, traffic began to dwindle. We checked our settings and setup again and again, and finally found that traffic was coming from an unexpected source. After lot of running around we grasped that the use of precise keywords by other agencies was abysmally low than us. Their list of negative keywords wasn't full-scale. Since their bid price was higher and the historical data too was in their favor, they were showing more often.
We had no intention to kick off an auction war since our priority was to not let the performance of our client to drop. So we were looking for some other solution.
Dynamic Search Ads Saved UsDynamic Search Ads is basically a kind of AdWords campaign which will flick through precise section of a website and create a catalog of keywords. Plus, generate a URL, and a headline for the ad. We have often noticed that in an internal auction the upper hand is of an ad triggered by a keyword. Dynamic Search Ads is given less priority. So we chose to carry on with Branded campaigns, and hold back the Generic ones. Our plan was to show for keywords that both us and the other PPC agencies wouldn't have thought of.
Shortly the results began to come in and we registered an outstanding performance:
There was a boost of 70% in clicks
There was a 150% increase in CTR
Average CPC dropped by around 50%
There was 113% jump in conversions
Cost per conversion dropped by around 60
Conclusion
Armed with this feature of AdWords we managed to navigate around the most worst issue: competition. Even if you face problems while carrying out this kind of campaign you should meditate over testing DSAs. In order to solve a tricky situation you need to constantly test new features and keep updating clients about all the new developments.